Judith Hibbard, is a Professor of Health Policy at the University of Oregon. Over the last 28 years she has focused her research on consumer choices and behavior in health care. She has a particular interest in testing approaches that give consumers and patients more knowledge and control over their health and health care. Her studies examine such topics as: how consumers understand and use health care information, how health literacy affects choices, enrollee behavior within consumer driven health plans, and assessments of patient and consumer activation. Dr. Hibbard is the lead author of the Patient Activation Measure (PAM). The PAM measures an individual’s knowledge and skill for self-management. It is being used by researchers and practitioners nationally and internationally to more effectively tailor support for patient self-management.

Her research is supported by The Robert Wood Johnson Foundation, The Agency for Health Care Research and Quality, The Health Care Industry Forum, and the AARP Public Policy Institute.

Dr. Hibbard advises many health care organizations, foundations, and initiatives. She has served on several advisory panels and commissions, including the National Advisory Counsel for AHRQ, the National Health Care Quality Forum, United Health Group Advisory Panel, and National Advisory Council for the Robert Wood Johnson Foundation.

She is the author of over 95 peer reviewed publications. Her recent work appears in issues of: Health Affairs, Medical Care, and Health Services Research. Dr. Hibbard holds a masters degree in Public Health from UCLA and her doctoral degree is from the School of Public Health at the University of California at Berkeley. She is recognized as an international expert on consumerism in health care and is frequently invited to speak at national and international health conferences.