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Darla Dernovsek is the marketing communications manager for the Alliance, a nonprofit, employer-owned cooperative. Darla has more than 25 years of experience in communications, public relations and marketing. From 1992 until joining the Alliance, she owned her own freelance marketing and writing business catering to health-care related entities and credit union organizations. Earlier, she was the director of public relations for Rockford Memorial Hospital and city editor for the Beloit Daily News. Darla graduated from the University of Wisconsin-Eau Claire with a bachelor of arts degree in journalism. You can find all of her blog posts for the Alliance here.

A Preventable Medical Error Hits Home

Darla Dernovsek | September 16, 2014
My 77-year-old parents were recently impacted by a medical error. The good news is that the story ends happily. The bad news is that it could have been averted simply by checking the date on lab tests...